FROM FIELD TO FUNNEL.
RECRUITER-BUILT GEAR.
GUARD-READY. FRONT-LINE TESTED.
FROM FIELD TO FUNNEL.
Love & Enlistment Collection
Love looks different in recruiting culture.
Candy hearts.
Recruiter trauma.
Valentine’s, but make it operational.
View Collection
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Be My Enlistment L&E Casual Unisex Tee
$29.99
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Drill Daddy L&E Casual Unisex Tee
$29.99
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Duck Walk Hero L&E Casual Unisex Tee
$29.99
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Future Guard Soldier L&E Casual Unisex Tee
$29.99
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Go Guard L&E Casual Unisex Tee
$29.99
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Hi Text Me Back L&E Casual Unisex Tee
$29.99
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Qualified Ish L&E Casual Unisex Tee
$29.99
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MSG’s Fav Recruiter Bear L&E
$34.00
Our Top Picks Right Now
Zero Day Swag On YouTube
Built for recruiters and future soldiers
Subscribe, Like, & Share | These videos and playlists are designed for you to send to leads, applicants, parents, educators, and more. Text 'em, Post 'em, & Play 'em at table displays. You're welcome.
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Explainers and Soldier Info
No fluff. Just field-tested content that actually moves the mission.
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THIS ISN’T A MERCH BRAND WITH A CHANNEL
It’s a full-stack mission platform.
Content to recruit, tools to train, merch to mobilize.
this ain't etsy
Unit-Ready & Mission-Branded
CUSTOM UNIT STORE
Your unit’s own merch hub — designed with your insignia, patch, branding, and culture. Your unit’s morale just got an upgrade
Giftable Gear
NCO-Approved & Chain-Safe
All products are designed for duty-ish wear, morale gifting, or internal use. No weird looks from the 1SG. We think
Gear that Slaps
ZDS TRIBE
Built by and for Recruiters. Irreverent, mission-ready, and unapologetically Guard
Personalized
Custom Name Rank Tees
We know you want one. Your Rank. Your Name. Fresh tee for every promotion
Need something specific?
We can customize unit tees, support bulk orders, and collab.
We got you.
Follow the link & get started.
Gear Drops + Recruiter Hacks
Stay mission-ready with exclusive Merch, Recruiting Tips, and Strategy straight from the field
